The new Content Lens is live

Hello there,

📣 Our new Content Lens is now available.

Content is no longer evaluated only through keywords. Search engines and AI systems also look at whether a page answers the full intent behind a query, covers related questions, and presents information clearly enough to be understood and reused.

With Content Lens, you can now audit content quality at scale from an SEO and AI Search perspective.

See how ready your content is for AI Search

Content Lens analyzes your pages during a crawl and gives each analyzed page a Content Quality Score.

This score is based on five dimensions:

• Query Fanout Coverage
• Relevance & User Experience
• Meta Tags Optimization
• Heading Structure
• Grammar & Spelling

At the core of the analysis is Query Fanout Coverage: whether your page answers the follow-up questions users and AI systems may ask around the main topic.

This helps you move beyond keyword checks and evaluate whether your content is complete, useful, and ready for modern search experiences.

How to start

Go to your project and create a new configuration with Content Lens.

Before launching the crawl, use the Content Lens filters and limits to focus the analysis on the pages that matter most.

Quick tip: select indexable pages only so your Content Lens quota is used on content that can appear in search results.

Launch offer: 5,000 Content Lens tokens 🎁

To celebrate the launch, we have credited 5,000 Content Lens tokens to eligible accounts.

This is a plan benefit for customers with a 12-month or more commitment, so you can test Content Lens on your site and start reviewing your scores right away.

Want to check your eligibility or make the most of your quota? Contact your Customer Success Manager