🆕 Inrank update: From random surfer to reasonable surfer

Hey there,

🧠⚙️ Our Inrank just got smarter: See your internal-linking strategy through a more realistic SEO lens!

Not all internal links are equal

A contextual link in your main content does not carry the same editorial value as a repeated link in your navigation, sidebar, or footer.
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Until now, Inrank used the random surfer model: every internal link had the same chance of passing popularity to its destination.
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​With reasonable-surfer weighting, you can give more importance to the links that are most prominent in your pages.
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A clearer picture of your internal linking

This update helps you:

• Understand how link placement shapes the popularity flow across your site
• Prioritize the pages supported by contextual, editorial links
• Model your internal linking in a way that better reflects your website experience

Built for your website templates

Oncrawl uses Link position to distinguish main content from Header, Navigation, Aside, and Footer areas. Start with Oncrawl's recommended weights, then adapt them to the way your templates are built.

The recommended values are inspired by the reasonable surfer model and common SEO assumptions about link prominence.
They are a practical starting point, not a reverse-engineered Google formula.