Oncrawl Product Updates

Hi ,
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The Oncrawl AI Assistant is evolving with new capabilities designed to help you go further, from finding SEO opportunities to analyzing and improving individual pages.

What’s new

The AI Assistant can now:

• Answer questions about Oncrawl using content from the Oncrawl Help Center. You can ask how a feature works, which dataset to use, or how to perform a specific analysis directly from the conversation.
• Find SEO opportunities from Google Search Console data available in your project, using signals such as impressions, clicks, CTR, and average position.
• Read the content of a URL and use it as context for your analysis.
• Run a Content Quality Audit on a single page, using the same evaluation framework and scoring system as Content Lens. Instead of auditing content at scale during a crawl, you can now run the analysis directly on one URL from the Assistant.
• Export analysis results when you want to share them or continue working with the data outside the Assistant.

You can also use the Content Quality Audit on content that is not live yet by pasting an article draft directly into the conversation.

From SEO opportunity to content optimization

These capabilities can be combined into a complete workflow.

Start by asking the Assistant to analyze the Google Search Console data connected to your project.

For example:

Identify the URLs with the best SEO optimization opportunities.

The Assistant can look across your Ranking Performance data and surface pages worth investigating based on their search visibility and performance.

You can then ask it to focus on one of those URLs:

Analyze the first URL and tell me what could be improved.

The Assistant can now read the page itself, giving it the content context needed to go beyond performance metrics.

From there, ask it to run a Content Quality Audit.

Run a Content Quality Audit on this page.

The page is evaluated using the same scoring framework behind Content Lens, including the different content quality dimensions and the global score. The Assistant can explain where the page performs well, identify weaknesses, and suggest concrete improvements.

Turn recommendations into action

Once the audit is complete, you can keep working in the same conversation.

Ask the Assistant to improve specific parts of the page, such as the title and meta description, strengthen weak sections, expand missing topics, or restructure the content based on the audit.

You can then rerun the Content Quality Audit to see how the updated version performs and continue iterating where needed.

When the analysis is ready, export the results to share them with your team or use them in your next steps.

This creates a much more direct workflow:

Find an opportunity → understand the page → audit its quality → improve the content → validate the changes → export the results.

Need help using Oncrawl?

You can now ask the AI Assistant directly.

For example:

How can I analyze orphan pages in Oncrawl?

Which dataset should I use to analyze internal links?

How do I configure a custom scraping rule?

The Assistant can search Oncrawl Help Center content and use it to guide you without interrupting your analysis.

Please note that some older Help Center articles may not yet reflect the latest version of the Oncrawl interface or features.

Hi ,

We’ve redesigned the Data Explorer to put your data at the center of the experience.
The new interface provides more room for analysis, clearer controls, and new ways to work with your results.

More data, less interface

The large dataset, view, and filter panels have been replaced with compact dropdown selectors. Your results are now visible immediately, giving the data table significantly more space on the screen. The main controls are also positioned closer to the table.

Keep important columns in view

You can now freeze important columns so they remain visible while you navigate horizontally through the table.

This makes it easier to keep the URL or another key field in context while comparing metrics across a large number of columns.

Calculate key metrics directly in the table

Apply calculations to compatible columns without exporting your data or leaving the Data Explorer.

The result appears directly beneath the column name, keeping the summary visible alongside your data.

Find datasets and views faster

Dataset descriptions help you select the right source for your analysis. The compact view selector also lets you switch between Oncrawl and custom views, search by name, and manage custom views without leaving the table.

A clearer table for faster analysis

Field types and values are now easier to identify, while sorting, filtering, and other column controls are grouped directly in each header.

You can also create a crawl alert based on your filtered results directly from the Data Explorer.

The redesigned Data Explorer makes it easier to navigate large datasets, maintain context, and move from raw data to actionable insights.

Hey there,

🧠⚙️ Our Inrank just got smarter: See your internal-linking strategy through a more realistic SEO lens!

Not all internal links are equal

A contextual link in your main content does not carry the same editorial value as a repeated link in your navigation, sidebar, or footer.
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Until now, Inrank used the random surfer model: every internal link had the same chance of passing popularity to its destination.
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​With reasonable-surfer weighting, you can give more importance to the links that are most prominent in your pages.
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A clearer picture of your internal linking

This update helps you:

• Understand how link placement shapes the popularity flow across your site
• Prioritize the pages supported by contextual, editorial links
• Model your internal linking in a way that better reflects your website experience

Built for your website templates

Oncrawl uses Link position to distinguish main content from Header, Navigation, Aside, and Footer areas. Start with Oncrawl's recommended weights, then adapt them to the way your templates are built.

The recommended values are inspired by the reasonable surfer model and common SEO assumptions about link prominence.
They are a practical starting point, not a reverse-engineered Google formula.

Hi ,
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Go beyond Impressions and Clicks tracking with your Google Search Console data.

We've just enriched the Ranking Performance report with two new metrics:

• Ranking Queries (Unique Queries with Impressions)
• Ranking Pages (Unique Pages with Impressions)

You can now track those two metrics in time across all available charts in the report.

Most SEO reports focus on traffic and rankings. But if you’re only looking at impressions and clicks, you’re missing key insights into how your site truly performs in search.

Ranking Pages is the number of distinct pages that appear in search results. This helps assess how well your content is distributed across search. A high number suggests broad visibility, while a low number may indicate that only a few pages are driving impressions.

Ranking Queries is the number of distinct queries for which your pages rank. Unlike just counting impressions per page, this metric shows how much keyword coverage your content achieves. A high number of ranking queries suggests strong topical authority, while a low number might indicate content isn’t optimized for diverse search intents.
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Hello there,

📣 Our new Content Lens is now available.

Content is no longer evaluated only through keywords. Search engines and AI systems also look at whether a page answers the full intent behind a query, covers related questions, and presents information clearly enough to be understood and reused.

With Content Lens, you can now audit content quality at scale from an SEO and AI Search perspective.

See how ready your content is for AI Search

Content Lens analyzes your pages during a crawl and gives each analyzed page a Content Quality Score.

This score is based on five dimensions:

• Query Fanout Coverage
• Relevance & User Experience
• Meta Tags Optimization
• Heading Structure
• Grammar & Spelling

At the core of the analysis is Query Fanout Coverage: whether your page answers the follow-up questions users and AI systems may ask around the main topic.

This helps you move beyond keyword checks and evaluate whether your content is complete, useful, and ready for modern search experiences.

How to start

Go to your project and create a new configuration with Content Lens.

Before launching the crawl, use the Content Lens filters and limits to focus the analysis on the pages that matter most.

Quick tip: select indexable pages only so your Content Lens quota is used on content that can appear in search results.

Launch offer: 5,000 Content Lens tokens 🎁

To celebrate the launch, we have credited 5,000 Content Lens tokens to eligible accounts.

This is a plan benefit for customers with a 12-month or more commitment, so you can test Content Lens on your site and start reviewing your scores right away.

Want to check your eligibility or make the most of your quota? Contact your Customer Success Manager

Hello ,

You can now define your own CSS selectors for Header, Footer, Navigation, and Aside to fine-tune how Oncrawl classifies internal links by page zone.

By default, Oncrawl uses standard HTML tags like header, footer, nav, and aside, but you can now edit these default values and add multiple rules per zone to better match your site structure.

How to set it up:

Go to your crawl configuration → Analysis → Link Position.
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A few tips:

• Edit the default selectors if needed
• Add several rules per zone when your templates vary
• Test the setup on a few URLs, ideally across different page templates
• Save your changes before launching the crawl

This update affects link position metrics and filters in the Link dataset. It does not change URL discovery during the crawl.

Hey there,

Segmentation editor has been updated 🆕

We are introducing Exclusive groups, a new mode that helps you prevent overlaps between groups and create easier-to-manage segmentations.
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How it works:

By default, a URL can belong to several groups if it matches multiple group definitions.

When Exclusive groups is enabled, groups are applied from top to bottom. As soon as a URL matches a group, it is assigned to that group and excluded from all groups below.

This means each URL can only belong to the first matching group in the list.

You can use drag and drop to reorder your groups and define which group should take priority.

Please note that this mode only applies to top-level groups, not subgroups.

How to enable it:

When creating or editing a segmentation, enable the Exclusive groups toggle to decide whether this mode should apply to the segmentation.

You can change this setting at any time by going back to the segmentation editor and switching the mode on or off.

This makes it easier to fix overlapping groups and handle complex segmentation rules with a simpler, sequential logic.

Hello there,

📢 We updated our URL normalization settings:

URLs can exist in multiple formats while pointing to the same page. Oncrawl applies normalization rules to ensure consistent crawling and analysis.

We are introducing two new options for better control of this behavior:

1️⃣ Normalize URL encoding

Normalize encoded and decoded URLs to reduce duplicates and inconsistencies across paths and query parameters.

2️⃣ Rewrite // to /

Normalize repeated slashes in URLs. Disable this option to identify broken or malformed URLs.

Hi there,

📢 The Oncrawl AI Assistant is now in open beta and available to all Oncrawl users.

Open it from the Ask AI button in the app and start asking questions about your Oncrawl data.

You can use it to:

• identify the top SEO issues from your latest crawl
• compare crawl results
• investigate orphan pages
• explore log data
• export affected URLs
• launch crawls or manage projects and crawl configurations, depending on your user permissions

Before starting, click Set context to tell the assistant which workspace, project, crawl configuration, or crawl it should use.

Hey there,

🆕 Our Google Search Console connector now supports Google Discover Data.

📊 Start your Google Discover audit

With Oncrawl’s new Google Discover Lens, you can now combine your crawl data with Google Discover performance to run a complete audit of your visibility.

Identify what impacts your presence in Discover, uncover optimization opportunities, and track your performance over time.

Connect your Google Search Console account with the new Google Discover connector and start your Discover audit today. 👇